Writing & Research

Things I’ve been
thinking about.

Essays, published work and research on technology, creative businesses, learning and the stories we tell.

Notes on Entertainment Futures · June 2026

The Next Billion Storytellers Have The Tools. Now What?

My reflections on AI filmmaking, with a focus on distribution, valuation and the business around creative work.

CHAI · April 2022 · Co-authored

A published case study on turning a data-quality diagnosis into a practical improvement plan for routine immunisation.

CHAI · February 2022 · Co-authored

How a health-worker learning programme combined videos, skills assessments and ongoing support.

Medium · December 2018

A candid account of an uneven reading year, some African books and the pleasures and limits of a reading list.

HBS · 2024 · Co-authored research

How a product built around entertainment grows into shopping, and what that changes about its strategy.

HBS · November 2023 · Co-authored research

An examination of royalties, ownership and the assumptions behind private-equity investment in music.

HBS · December 2023 · Individual strategy memo

A strategy memo weighing the economics of staying in streaming against a different use of a media company’s assets.

HBS · Individual reflection

A reflection on the stories I grew up with, the range of African experiences on screen and the possibilities of other formats.

HBS · April 2024 · Team research

A team analysis of how an entertainment business recovered and changed the way it used its characters and creative assets.

HBS · Japan · January 2024 · Team project

A field project exploring where augmented-reality technology could be useful, and what would support expansion.

HBS · 2024 · Independent research

How African films and television get funded, what investors need and why reaching paying audiences matters.